Here is a small example of enhancing the customer experience.
At my local golf range you can purchase a bucket of golf balls and at the counter they offer free sunscreen.
Such a smart, clever little idea.
It solves a real problem – hitting golf balls in the sun without getting sunburnt.
It means that you may stay longer and hit an extra bucket of balls (i.e. extra income).
And it shows that you care.
All for the price of a large sunscreen.
A classic win – win.