I just returned from Singapore where I ran a few courses for the Institute of Marketing there.
The course I designed was called Marketing Creativity.
Half-way through the course some of the participants told me about a new ice-cream place that had all these amazing flavours.
So we all went off on a field visit to this venue.
Ok so we all tasted the ice cream which was delicious.
The staff were friendly and enthusiastic about their ice-cream.
Another big plus.
But what really caught my eye was the tables.
On each of the tables was all the customer feedback about their ice-cream.
What a fabulous way to engage consumers.
Have other consumers tell stories, draw pictures, make jokes about your brand and place them around for all to see.
It inspires trust, confidence and a willingness to try the new offerings.
A great lesson in how to engage consumers.
You recognise your current and past customers and tempt your future ones with legitimate and compelling stories.
A lovely win – win.