I found this in a corner of a book store in New York.
It’s a sample of the many staff recommendations of a few of their books for sale.
What a great idea.
It gets the staff engaged and proud of their knowledge and advice.
And it also helps the customer make a wise decision among a treasure chest of book titles.
A lovely win – win.
Think of suggestions of what wine might go with what meal as another example.
Or Amazon Books — customers that bought this book also bought this one.
Any small thing that you can do to make the customer experience easier and simpler and save them time will be rewarded in greater sales and loyalty.