It’s a small thing that more and more hotels are doing.
They put up a little sign on your towel rack asking you whether you can use the towel again rather then having to wash them.
It’s a classic win – win.
It’s great for the environment.
It’s obviously very good for the hotel as it saves, time, effort and money.
And we as hotel guests feel good about doing our bit for the environment.
I love this example because it is simple, easy to do and the cumulative impact is huge.
Just think of making this change in every room, in every hotel – around the world and it might make a substantial difference to the environment.
How can you apply this example to your brand, team or business?