An example of Small Wins Innovation

An example of Small Wins Innovation

The Cheesecake Factory

We love going to Hawaii.

The sun, surf, people are all amazing.

Every year we try and go to a restaurant called The Cheesecake Factory.

Every year it’s packed.

I have often wondered why.

Then it hit me.

They do lots of little things really well.

Or what I call Small Wins Innovation.

– the meals are plentiful

– service is friendly

– the cheesecakes are to die for

– there is a great buzz

– the location on the main street helps

– there is a lovely story of how and when the restaurant started

I could go on.

But there is no one overriding reason to explain its popularity.

They just do a lot of little things really well.

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