Another example of a Consumer & Business Win-Win

Another example of a Consumer & Business Win-Win

I stopped by a new cafe the other day and after sitting down I was immediately given a bottle of water.

I appreciated this small gesture because it was hot outside.

But it also had another effect.

An emotional connection had been made.

The cafe had given me something for nothing.

I felt in return more inclined to stay and order something from their menu.

In short, a win-win had been generated.

I had my thirst quenched and felt the cafe was operating in a service oriented way.

And the cafe wins because i was more likely to stay and order something more.

I believe this is the new model for marketing and the designing better consumer experiences.

What’s more – its simple, easy and inexpensive to do.

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