Category Archives: Customer Experience

Examples of how small wins can enhance the customer experience

Who are your best customers?

Who are your best customers?
I found this whiteboard behind the check-in desk at a hotel. On the board was a hand-written note from a member of the INXS band. What a simple but powerful idea. American Express did something similar some years ago with their ‘member since’ portraits campaign. Ask yourself — who are our best customers and how can we showcase their patronage & loyalty? Read more