Category Archives: Ideation

A small idea to enhance the customer experience

A small idea to enhance the customer experience
Here is a small example of enhancing the customer experience. At my local golf range you can purchase a bucket of golf balls and at the counter they offer free sunscreen. Such a smart, clever little idea. It solves a real problem – hitting golf balls in the sun without getting sunburnt. It means that you may stay longer and hit an extra bucket of balls (i.e. extra income). And it shows that you care. All for the price of a large sunscreen. A classic win – win. Read more

Why small wins innovation has a big impact

Why small wins innovation has a big impact
Innovation is important but … In my conversations with leaders over the years they all would agree that innovation is one of their top 3 priorities. Yet many of them were not doing anything innovative (they would say). Why the disconnect? in their quieter moments they admitted that innovation involved risk and failure and they were (not surprisingly) not excited about this prospect. This is why I developed Small Wins Innovation. My idea was to overcome this fear of failure and making ... Read more

How to adapt ideas from other categories

How to adapt ideas from other categories
Creativity can come in many forms. It can be completely new to the world (e.g. Einstein’s – Theory of Relativity) or new to a context. Business creativity is nearly always of the latter type. This means that if you adapt ideas from other categories or industries you are still being creative. In the example above notice the 2 in 1 tooth paste idea has been adapted to a completely different category – skin care (3 in 1). The challenge is to look at the core or essence of the ... Read more

A simple way to engage customers

A simple way to engage customers
I found this sign when I was out walking in Waikiki, Hawaii. It was at the beginning of a new shopping centre. As I was wandering through the plants and trees i kept thinking to myself how beautiful this place is. It was a lovely mixture of the man-made and the natural. What a lovely place for a selfie! And then I came across this sign. The shopping centre designers had beat me to it. What a great idea. A simple, smart way to engage customers. I loved it. Read more

How small wins can change behaviour

How small wins can change behaviour
‘Around 55,000 Australians go to hospital with a heart attack every year and around one third of those are repeat heart attacks.’ Associate Professor Clara Chow, The George Institute for Global Health in Sydney In an effort to reduce these alarming figures particularly the repeat rate the researchers tried something new. They sent a series of simple text messages to the patients (4 per week) for 6 months in an attempt to improve their health. Patient received texts such as: ... Read more

Here’s a new way of selling cars that works

Here’s a new way of selling cars that works
My existing car is 8 years old so I trudged off to the various car yards to have a look at what’s new. What I did notice was how the salesperson talked about the price. Previously it was always – go with the cheapest price and then there was all the add ons. These always seemed to be hidden or in the fine print which consumers (I suspect) found annoying. But the salesperson on the weekend used a different approach. He gave me the total retail figure say $24000. Then said: ... Read more

What’s the most important innovative behaviour?

What’s the most important innovative behaviour?
Recently I gave a workshop on creative thinking and innovation to a group of leaders of a well known brand in China. I was particularly keen to talk to the creative director and I asked him about his process for generating ideas or solving problems. He said he shut the door and waited for inspiration to strike. I was intrigued by this approach. It no doubt works for him but i felt that this is too passive. What if inspiration does not strike? I also find it too stressful. My suggestion is ... Read more