Category Archives: Innovation

Examples of small wins innovation.

How can you make the customer experience easier?

Here is a simple but overlooked way of making the customer experience at a petrol station quicker and easier. You ask customers to pre-set the amount they would like to spend. It’s a small idea but it works for both the consumer (e.g. easier) and the petrol station manager (e.g. quicker to process). It’s a classic win – win. What’s a small idea that offers a win – win in your business? Read more

As a consumer what frustrates you?

Here is a great place to start with the small wins innovation process. Ask yourself what part of your product, service or customer experience frustrates your customer or consumer? Select one. Now transform that frustration into a positive feeling. Then move onto another consumer frustration. Repeat and win in the market-place. Read more

The advantages of small thinking.

Big thinking has its place. But so does small thinking. It has many advantages: – less intimidating - more people can contribute their ideas - faster - less risk - drives progress towards a bigger goal - can be taught - easier to copy, learn or adapt what others are doing - can lead to higher performance of any group or team Small thinking has helped me to see ideas everywhere. A book store for example places markers in all of the books they sell. A beautiful, small idea to constantly ... Read more

How to turn a negative customer experience into a positive one

No one really likes to go to the dentist. Here is an example of a smart business owner or leader who has turned a negative into a positive. Particularly if you had kids this is an irresistible proposition. This is also a lovely example of a win – win. The dentist will get more business and kids and parents will love the more caring attitude. What are some negatives with your customer experience? How can you transform this into a positive? Read more