Category Archives: Innovation

Examples of small wins innovation.

How can you make the customer experience easier?

How can you make the customer experience easier?
Here is a simple but overlooked way of making the customer experience at a petrol station quicker and easier. You ask customers to pre-set the amount they would like to spend. It’s a small idea but it works for both the consumer (e.g. easier) and the petrol station manager (e.g. quicker to process). It’s a classic win – win. What’s a small idea that offers a win – win in your business? Read more

The advantages of small thinking.

The advantages of small thinking.
Big thinking has its place. But so does small thinking. It has many advantages: – less intimidating - more people can contribute their ideas - faster - less risk - drives progress towards a bigger goal - can be taught - easier to copy, learn or adapt what others are doing - can lead to higher performance of any group or team Small thinking has helped me to see ideas everywhere. A book store for example places markers in all of the books they sell. A beautiful, small idea to constantly ... Read more

How to turn a negative customer experience into a positive one

How to turn a negative customer experience into a positive one
No one really likes to go to the dentist. Here is an example of a smart business owner or leader who has turned a negative into a positive. Particularly if you had kids this is an irresistible proposition. This is also a lovely example of a win – win. The dentist will get more business and kids and parents will love the more caring attitude. What are some negatives with your customer experience? How can you transform this into a positive? Read more