Category Archives: Process & Tools

Examples of the small wins process, principles & tools

Sometimes customers just need a small nudge

Sometimes customers just need a small nudge
I found this sign in the bathroom of a hotel I stayed at recently. It was subtle but appealed to my better nature. It made me think of the environment and doing the right thing. So I had a very quick shower. A nice example of a win – win. A small win for me (felt good), the hotel (lower costs) and the environment (less waste). A small nudge can have a big impact.   Read more

How even small wins can motivate, energise your team

How even small wins can motivate, energise your team
I have long been a fan of Harvard Professor Teresa M. Amabile and in particular  her concept of the progress principle. This is how she explains the concept. Through exhaustive analysis of diaries kept by knowledge workers, we discovered the progress principle: Of all the things that can boost emotions, motivation, and perceptions during a workday, the single most important is making progress in meaningful work. And the more frequently people experience that sense of progress, the more ... Read more

What win – win are you offering your clients?

What win – win are you offering your clients?
I worked with a very smart leader of a sales and account team recently and her message to her staff was this: If you are trying to get into someone’s diary what are you offering them? It does not have to be big. It could be a new piece of information or an insight or some research etc. Clients and customers are more likely to see you if you offer them a win – win. In my presentations or workshops for example I always try and offer delegates something — a new tool or a ... Read more

If you don’t pick up the broken glass – who will?

If you don’t pick up the broken glass – who will?
My dad was an ambulance officer and as a kid I remember being totally embarrassed by the fact that whenever we saw some broken glass he would go and pick it up. It was not our broken glass. But that was the point. He knew that if you left broken glass lying around then invariably some kid might step on it and cut themselves. It was a small action. But an important one. He assumed responsibility to make a difference to someone else’s life. It’s what leaders do. It’s what ... Read more

Here’s what you can learn by innovating

Here’s what you can learn by innovating
The small wins innovation process consists of 5 steps: – Create – Test – Measure – Learn & – Share Perhaps the most underrated part of this innovating process is step 4 – learn. Simply by trying something new you learn. As the CEO of Coca-Cola in Australia Allison Watkins observes: ‘We also learn quite a lot from being in some of these smaller categories. We develop new capabilities and we learn about the consumer, we learn about the customers ... Read more

What brand is always innovating?

What brand is always innovating?
New Coca-Cola CEO (Australia), Alison Watkins is about to launch Coke Life. She describes this launch as follows: ‘We are always innovating with new favours and pack sizes. But we are stepping it up to another level because our consumers really are expecting more and more of us.’ I love this marketing approach. Constant small wins innovation with the occasional big launch. Read more

How one small tweet created a movement

How one small tweet created a movement
On the night of the Sydney Siege when a deranged gunman took a number of people hostage something wonderful happened amid all the terror. One person tweeted I’ll ride with you. This was in reference to the fears of some muslim women in particular might have riding on public transport. This one tweet created a movement with 120000 tweets that night. Sometimes a small action can have a dramatic, positive impact. Read more

The advantages of small thinking.

The advantages of small thinking.
Big thinking has its place. But so does small thinking. It has many advantages: – less intimidating - more people can contribute their ideas - faster - less risk - drives progress towards a bigger goal - can be taught - easier to copy, learn or adapt what others are doing - can lead to higher performance of any group or team Small thinking has helped me to see ideas everywhere. A book store for example places markers in all of the books they sell. A beautiful, small idea to constantly ... Read more