Category Archives: Product

Examples of how small wins can be applied to product innovation.

Your secret weapon – packaging

Your secret weapon – packaging
Packaging is often considered an after-thought to most products. Yet in this example of a funky, eye-catching water bottle it becomes the product. Packaging can often become your secret weapon in a category of me-too innovation. Think of how beautifully packaged any Apple product is and you will immediately feel the difference.   Read more

Small is beautiful

Small is beautiful
Coca-Cola has just launched their new mini cans. I like the idea of making your product available in ‘bite size’ chunks. It’s easier to consume and potential customers can experience your product without a big investment or very much risk. Much like small wins innovation. What can you make smaller and easier to digest? Read more

A smart way to segment your customers

A smart way to segment your customers
I am not really into vitamins but I saw this at our local pharmacy. Suddenly it caught my eye because these vitamins are designed for over 50’s which is my age bracket. Smart segmentation and design has re-introduced me to a product I had not taken much notice of. How can you segment in a smarter way? Read more