Category Archives: Product

Examples of how small wins can be applied to product innovation.

What’s the most deceptive word in marketing & advertising?

What’s the most deceptive word in marketing & advertising?
There are many I suspect. But what about the word ‘from’? Prices range from…………… It’s only a small word but it can hide all sorts of dubious claims. Marketing, brand and advertising leaders believe they are being clever by using the word ‘from’. But is suspect consumers and customers see through these claims – in fact, it puts them on notice. And if you feel duped it is another ‘small loss’. For the consumer and ... Read more

How can you add some personality to your brands?

How can you add some personality to your brands?
Many brands are like grey wall-paper. They are there but you don’t notice them. That is why it is so refreshing when a brand, product or service does something just a little bit different. Like this mobile coffee cart at an airport. The barista’s name is ‘handsome’. A touch cheeky but in instantly warmed to him. How can you inject a bit more personality into your brand or business? Read more

What is ‘Big I’ innovation & ‘little i’ innovation?

What is ‘Big I’ innovation & ‘little i’ innovation?
Some writers and academics have differentiated between Big C – creativity and little c types. For example, Csikszentmihalyi differentiates between big-C creativity and little-c creativity. ‘The big-C creative person is eminent, a person whose work is well known by people in a particular field. The little-c creative person is not. Big-C creativity leads to the transformation of a domain. Little-c creativity is used in everyday life, as in problem solving.’ This is also a ... Read more

How a small wins goal can have a big impact

How a small wins goal can have a big impact
Facebook founder and CEO Mark Zuckerberg has a small wins goal of reading 2 books every month. It’s a small, tangible, realistic goal. His first book is Moises Naim’s “The End of Power”. This was at No. 44,369 on Amazon’s list of best-selling books — now it has entered the top 10 as a direct result of Zuckerberg’s endorsement. This begs the question. Who might endorse your product or service? And why? It does not have to be someone famous. What ... Read more

Who can nudge the purchase decision?

Who can nudge the purchase decision?
The sales person. Or the waiter. Or the customer service representative. Or the agent…. It only takes a quiet word to influence your decision. I wouldn’t buy that sir/madam for these reasons……. I have had no problem with this product ever etc. It just takes a small nudge. Identifying these nudge points are a great starting point for any small wins innovation process. Read more

Are there small markets you have missed?

Are there small markets you have missed?
There are a great many people that do not speak English or it is their second language. Offering other language alternatives could unlock new growth opportunities. This is a classic win – win. A win for people who do not speak english and a win for the business or brand. Are there other small markets you have overlooked? A nice example of how a small change could make a big difference. Read more

What’s a small symbol with a big influence?

What’s a small symbol with a big influence?
It’s simple. The ever-present Asterix *. It seems there is one in every ad. But it can hide all sorts of nasties, exclusions or restrictions. Can anyone even see the asterix in the ad above? As asterix means different things to different people. For marketing leaders it’s a chance to mention all sorts of things they often would rather not and for consumers it means — be wary. It’s a small loss. *Watch out there is a catch. Read more

Why product ratings matter

Why product ratings matter
Consumers make choices all the time about which products or services they wish to consume or are interested in. Rating systems are one way customers can sort through the competing offers. Along with word of mouth, testimonials, user reviews etc. In short, Product ratings matter (as do service ones of course). They are a classic win – win. They provide a win to the brand owner and a win to the consumer. In this example a 1 star energy rating system is a real barrier to purchase. This ... Read more

What is the worst thing you can do to your customers?

What is the worst thing you can do to your customers?
Make them wait in line. You have worked so hard to attract customers. Then you make them wait. And wait……… In person or on the phone or online. This is a ‘lose : lose’ — customers get frustrated and you lose potential business. It’s the complete opposite of a win -win. The ideal place to start any small wins project is to analyse where, when, who, why and how people are waiting in line. Then try and eliminate or reduce the waiting time using the  5 ... Read more