Category Archives: SME

A simple way to engage customers

A simple way to engage customers
I found this sign when I was out walking in Waikiki, Hawaii. It was at the beginning of a new shopping centre. As I was wandering through the plants and trees i kept thinking to myself how beautiful this place is. It was a lovely mixture of the man-made and the natural. What a lovely place for a selfie! And then I came across this sign. The shopping centre designers had beat me to it. What a great idea. A simple, smart way to engage customers. I loved it. Read more

Another example of a Consumer & Business Win-Win

Another example of a Consumer & Business Win-Win
I stopped by a new cafe the other day and after sitting down I was immediately given a bottle of water. I appreciated this small gesture because it was hot outside. But it also had another effect. An emotional connection had been made. The cafe had given me something for nothing. I felt in return more inclined to stay and order something from their menu. In short, a win-win had been generated. I had my thirst quenched and felt the cafe was operating in a service oriented way. And the cafe ... Read more

Innovation for SME’s

Innovation for SME’s
What’s the best way for SME’s to innovate? It’s difficult for SME’s to conduct large scale new product launches for example. And with limited budgets its’ not feasible or desirable to have lots of failures and take big risks for example. So where does this leave SME’s? Is innovation for SME’s even possible? Yes is the short answer. Innovation must be done because customers expect it and if you don’t competitors will. Speed, innovation and the ... Read more