A simple way to engage customers

I found this sign when I was out walking in Waikiki, Hawaii. It was at the beginning of a new shopping centre. As I was wandering through the plants and trees i kept thinking to myself how beautiful this place is. It was a lovely mixture of the man-made and the natural. What a lovely place for a selfie! And then I came across this sign. The shopping centre designers had beat me to it. What a great idea. A simple, smart way to engage customers. I loved it. Read more

A great example of a small win for the customer

I found this example of a small win for the customer in a cafe in Hawaii. At the counter were a range of reading glasses that customers could borrow. It’s a lovely thoughtful gesture. I am always losing or misplacing my glasses. It also encourages the customer to stay longer and perhaps order more. It’s a small win for the customer and the business. A win – win. Read more

Another example of a Consumer & Business Win-Win

I stopped by a new cafe the other day and after sitting down I was immediately given a bottle of water. I appreciated this small gesture because it was hot outside. But it also had another effect. An emotional connection had been made. The cafe had given me something for nothing. I felt in return more inclined to stay and order something from their menu. In short, a win-win had been generated. I had my thirst quenched and felt the cafe was operating in a service oriented way. And the cafe ... Read more

A fun way to use social media

Small Wins in Action I found this example at a cafe in the inner city. A lovely smart idea. The cafe owners are displaying many of their Instagram pics from the staff and customers. It’s fun, involving and builds community. Also a great use of social media and face to face. Customers, staff all feel good. A great win-win — the essence of small wins innovation. Read more

Innovation for SME’s

What’s the best way for SME’s to innovate? It’s difficult for SME’s to conduct large scale new product launches for example. And with limited budgets its’ not feasible or desirable to have lots of failures and take big risks for example. So where does this leave SME’s? Is innovation for SME’s even possible? Yes is the short answer. Innovation must be done because customers expect it and if you don’t competitors will. Speed, innovation and the ... Read more