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Why small wins innovation has a big impact

Why small wins innovation has a big impact
Innovation is important but … In my conversations with leaders over the years they all would agree that innovation is one of their top 3 priorities. Yet many of them were not doing anything innovative (they would say). Why the disconnect? in their quieter moments they admitted that innovation involved risk and failure and they were (not surprisingly) not excited about this prospect. This is why I developed Small Wins Innovation. My idea was to overcome this fear of failure and making ... Read more

How to create a small win for a customer – fast!

How to create a small win for a customer – fast!
Here is a lovely example of a quick, small win for a customer and a restaurant. It’s the humble bottle of water. The idea is this. The moment a customer sits down the waiter brings them a bottle of water and cups. This creates a powerful emotional commitment. The restaurant has given something away free. This might induce the customer or potential customer to stay. Not to mention satisfy a thirst. The customer wins as does the restaurant. Could this be applied to your business? Is ... Read more