I found this ad on the street in Paddington in Sydney near where I live.
It’s a nice example of a win – win for a potential customer and the local community.
The shopper gets free wi fi and the local shop keepers might obtain some incremental business.
I like it also because it creates a shopping hub or destination where every local shop might benefit.
Free WiFi is also a powerful example of the new expectation of customers or consumers.
