Creating a win – win for your customer and you

Creating a win – win for your customer and you

I found this ad on the street in Paddington in Sydney near where I live.

It’s a nice example of a win – win for a potential customer and the local community.

The shopper gets free wi fi and the local shop keepers might obtain some incremental business.

I like it also because it creates a shopping hub or destination where every local shop might benefit.

Free WiFi is also a powerful example of the new expectation of customers or consumers.

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