I recently ran a course in Singapore on Marketing Creativity.
The participants received a certificate at the end of the course.
They all loved it.
I actually enjoyed handing these out.
A classic win – win.
But I think there is a broader lesson here for all marketers, brand and business owners.
How am I recognising my best consumers, customers or clients?
As this example show, it does not have to be a big, grand gesture.
A certificate or a few bonus points or an unexpected surprise or a personal greeting.
All these actions say to your customers that you care and value their business.
Your best customers are you most important asset — they need to be reminded of this regularly.