How to recognise your best customers

How to recognise your best customers

I recently ran a course in Singapore on Marketing Creativity.

The participants received a certificate at the end of the course.

They all loved it.

I actually enjoyed handing these out.

A classic win – win.

But I think there is a broader lesson here for all marketers, brand and business owners.

Ask yourself,

How am I recognising my best consumers, customers or clients?

As this example show, it does not have to be a big, grand gesture.

A certificate or a few bonus points or an unexpected surprise or a personal greeting.

All these actions say to your customers that you care and value their business.

Your best customers are you most important asset — they need to be reminded of this regularly.

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