How small wins can change behaviour
‘Around 55,000 Australians go to hospital with a heart attack every year and around one third of those are repeat heart attacks.’ Associate Professor Clara Chow, The George Institute for Global Health in Sydney In an effort to reduce these alarming figures particularly the repeat rate the researchers tried something new. They sent a series of simple text messages to the patients (4 per week) for 6 months in an attempt to improve their health. Patient received texts such as: ... Read more