Tag Archives: generating ideas

Why packaging design matters

Why packaging design matters
I love this example of packaging design. It’s a sun tan screening lotion. I imagine the ingredients are much the same as other products. But what makes the difference is the packaging. Notice the clip at the top. Suddenly I can imagine using this and attaching it to my jeans or board shorts or golf bag. Price has become a secondary issue. The leaders of this brand have produced a design that enhances the customer experience. It’s a small change but it works. A classic win ... Read more

Why are printers so ugly?

Why are printers so ugly?
This is a picture of my printer at my home office. Everything else is beautifully designed yet I cringe when I have to look at my black box in the corner. Surely the printing companies can do better? Great design is now a consumer and customer expectation. Imagine if our mobile phones still looked like big, clunky bricks? Printers need to be disrupted. Please Apple and Jonathon Ivy (head of design) buy a printing brand and design something that is wonderful. Consumers and your bottom line ... Read more

What can you customise?

What can you customise?
It’s been out for a few years now but Coco-Cola has been placing various names on their bottles. This idea was created and tested in Australia and then rolled out to the various Coca-Cola businesses. All the indications are that it is working. This made me think. What can you customise in your product, service or consumer experience. Perhaps I could customise my books or ebooks for example? It’s a nice example of a win – win. The customer feels special and hopefully it ... Read more

A small way to help your customers

A small way to help your customers
I found this in a corner of a book store in New York. It’s a sample of the many staff recommendations of a few of their books for sale. What a great idea. It gets the staff engaged and proud of their knowledge and advice. And it also helps the customer make a wise decision among a treasure chest of book titles. A lovely win – win. Think of suggestions of what wine might go with what meal as another example. Or Amazon Books — customers that bought this book also bought this ... Read more

What leaders can learn from the ballet

What leaders can learn from the ballet
We just spent a delightful evening at the ballet at the Lincoln Centre in New York. Not only was it an amazing experience but as I reflected on the performance I was struck with how much leaders could learn from this experience also. Here are a few: - The pursuit of excellence. There was nothing ordinary about this performance. The audience expected an was given a world-class show. Leaders — what are your standards? Are you building a world-class team? - The diversity of the group. ... Read more

A small win – win for the environment

A small win – win  for the environment
It’s a small thing that more and more hotels are doing. They put up a little sign on your towel rack asking you whether you can use the towel again rather then having to wash them. It’s a classic win – win. It’s great for the environment. It’s obviously very good for the hotel as it saves, time, effort and money. And we as hotel guests feel good about doing our bit for the environment. I love this example because it is simple, easy to do and the cumulative ... Read more

How to annoy customers – it’s the small things

How to annoy customers – it’s the small things
Business owners have over the years improved their customer service. Rarely do you hear of the complete screw up. And if it does happen, most business leaders know how to handle these situations. But what I have noticed is that the customer experience battlefield is now the small things. Asking 2 or 3 times for a new fork for example. Or the key that does not work when you return to your hotel room. A friend just told me that a new cafe that just visited for the first time charged them $2 ... Read more

What leaders can learn from burnt toast

What leaders can learn from burnt toast
This is a story of burnt toast. Burnt toast you say! Yes I was having breakfast the other day at one of my favourite cafes and I asked for another slice of toast with my scrambled eggs. The friendly staff brought out the toast but it was burnt. Now I should have sent it back or said something. But like most other consumers or customers I did not make a fuss at the time but rather have decided to write a blog about my experience. You see, a slice of toast is a small thing. The cafe is ... Read more

Speed Thinking in Action

Speed Thinking in Action
I gave a talk yesterday at a conference on *Speed Thinking and it’s tool Ideas Blitz. Speed Thinking is an accelerated way of generating ideas and solving problems that can be used by individuals or small groups or teams. I developed this thinking system based on an insight. My observation working with managers and leaders was: ‘What stopped many people from being as creative or innovative as they could be was their own internal judging or self-limiting voice.’ I found ... Read more

What can we learn from the Starbucks straw?

What can we learn from the Starbucks straw?
Starbucks has just launched a new cookie straw for use with their Frappuccino. The straw can be used to sip or dip the coffee but it also can be eaten. But watch the added calories! Other companies have also tried to reinvent the humble straw with varieties such as: – sliced pork variety or – beef or – bacon I am not advocating the use of products that are unhealthy but I am interested in this development from a small wins way perspective. Suddenly a small item (i.e. a ... Read more