It’s been out for a few years now but Coco-Cola has been placing various names on their bottles.
This idea was created and tested in Australia and then rolled out to the various Coca-Cola businesses.
All the indications are that it is working.
This made me think.
What can you customise in your product, service or consumer experience.
Perhaps I could customise my books or ebooks for example?
It’s a nice example of a win – win.
The customer feels special and hopefully it results in greater sales and loyalty.