This is a picture of my printer at my home office.
Everything else is beautifully designed yet I cringe when I have to look at my black box in the corner.
Surely the printing companies can do better?
Great design is now a consumer and customer expectation.
Imagine if our mobile phones still looked like big, clunky bricks?
Printers need to be disrupted.
Please Apple and Jonathon Ivy (head of design) buy a printing brand and design something that is wonderful.
Consumers and your bottom line will love it.
It’s a win – win.
If it’s great for the environment (as it should be) then it’s a win -win – win.