I love this example of packaging design.
It’s a sun tan screening lotion.
I imagine the ingredients are much the same as other products.
But what makes the difference is the packaging.
Notice the clip at the top.
Suddenly I can imagine using this and attaching it to my jeans or board shorts or golf bag.
Price has become a secondary issue.
The leaders of this brand have produced a design that enhances the customer experience.
It’s a small change but it works.
A classic win – win.
Great for the consumer and the business — all through great design.