The Cheesecake Factory
We love going to Hawaii.
The sun, surf, people are all amazing.
Every year we try and go to a restaurant called The Cheesecake Factory.
Every year it’s packed.
I have often wondered why.
Then it hit me.
They do lots of little things really well.
Or what I call Small Wins Innovation.
– the meals are plentiful
– service is friendly
– the cheesecakes are to die for
– there is a great buzz
– the location on the main street helps
– there is a lovely story of how and when the restaurant started
I could go on.
But there is no one overriding reason to explain its popularity.
They just do a lot of little things really well.
