I stopped by a new cafe the other day and after sitting down I was immediately given a bottle of water.
I appreciated this small gesture because it was hot outside.
But it also had another effect.
An emotional connection had been made.
The cafe had given me something for nothing.
I felt in return more inclined to stay and order something from their menu.
In short, a win-win had been generated.
I had my thirst quenched and felt the cafe was operating in a service oriented way.
And the cafe wins because i was more likely to stay and order something more.
I believe this is the new model for marketing and the designing better consumer experiences.
What’s more – its simple, easy and inexpensive to do.
