A small yet powerful way to engage consumers
I just returned from Singapore where I ran a few courses for the Institute of Marketing there. The course I designed was called Marketing Creativity. Half-way through the course some of the participants told me about a new ice-cream place that had all these amazing flavours. So we all went off on a field visit to this venue. Ok so we all tasted the ice cream which was delicious. The staff were friendly and enthusiastic about their ice-cream. Another big plus. But what really caught my eye ... Read more