Want a big idea? start with a small one
I remember meeting with the CEO of a large international packaged goods brand who spent the entire time imploring his leadership team to come up with a big idea This sounded impressive but when I asked him later in what area he wanted a big idea, he said — it didn’t matter – he just wanted a big idea, any big idea. I also queried how he might recognize a big idea. He answered – we will just know. I have spent a great deal of time in and around marketing departments and ... Read more