Category Archives: Product

Examples of how small wins can be applied to product innovation.

What assets can you think differently about?

What assets can you think differently about?
Remember when a truck was just a big vehicle used for transporting goods. Now a truck can also be a mobile advertising platform. Suddenly every truck in the Coca-Cola fleet is a portable billboard. All marketing leaders should be asking themselves — What assets do we own that we could think differently about? What assets could we use differently? Read more

Small wins ideas are everywhere

Small wins ideas are everywhere
Small wins innovation is not only a process but as I have discovered a mindset. When you start looking for small wins ideas you soon discover they are everywhere. In our kitchen for example I noticed for the first time our toaster. Suddenly this everyday item had not only a functional but a design feature. It was beautiful to look at. So here’s the challenge — the next time you are in a supermarket or shop try and discover at least one new small wins idea. If you are working in ... Read more

What are the small losses in your customer experience?

What are the small losses in your customer experience?
The small wins innovation concept also applies to small losses. These are the small, annoying things companies do. Like making you wait in line or not having enough staff on at lunchtime. Or in this case a dirty plate at breakfast in a major hotel. Small losses can really hurt your business. If you are a leader ask yourself what are the small losses in our customer experience? Now fix them. Read more

Qantas Change for Good Program

Qantas Change for Good Program
This is a great example of small wins innovation. Qantas has teamed up with UNICEF and for 23 years has been running their change for good program. Passengers donate their spare change — everyday; every flight. It’s a small ask for passengers yet over time can have a big impact. The program has raised over $30 million dollars to-date! A beautiful example of cultural change build upon a continuous program that works. Also a great example of a win -win.  Benefits Unicef and Qantas ... Read more

What also can you sell at the moment of purchase?

What also can you sell at the moment of purchase?
Noticed this when I was walking past a bottle shop. All brands of wines, beers, spirits on display but at the point of purchase notice what else. Flowers. The store owner told me they sell lots and lots of flowers. Makes sense — buy a nice bottle of wine and a bunch of flowers for your partner. Perfect, thoughtful addition. What also could you sell or offer at the point of purchase (that is relevant to the consumer)? Read more

How to ask a more engaging question

How to ask a more engaging question
How you ask a question can have a big impact on the other person’s engagement with you. They could be a peer, user or customer. For example, my wife and I were eating breakfast at a cafe and the owner asked how is everything? We said fine — end of engagement. If he had asked for example: If there is one thing that we could improve in your meal what might that be? Now this is an engaging question. In this case both meals had too much salt. A small change but a big potential ... Read more