Category Archives: Product

Examples of how small wins can be applied to product innovation.

What is the most important consumer reaction?

What is the most important consumer reaction?
Thank you. It’s the most important consumer reaction. It’s the consumer saying thank you for thinking of this. You have made my life easier, simpler or saved me time ………….. In this case the wine merchant is offering some cheese. This makes perfect sense. What is a small win that you can test that might lead to a customer or user thank you? Thank you. Read more

A few small words that consumers are wary of

A few small words that consumers are wary of
Marketing and business people always want to present their products and services in the most favourable light. That is why the sign here ‘up to’ makes perfect sense. But customers and consumers quite rightly have become slightly wary of these types of claims. Up to 50%. A few small words can also turn into a small loss if your claims are overstated or unclear. The lesson? You may win in the short run but lose a long term relationship. Read more

What are some small steps towards your customer?

What are some small steps towards your customer?
For a sale to take place you often have to take a small step towards your customer. And they have to take a small step to you. Sometimes like a beautiful dance it benefits both parties. Other-times it does not. But any brand, marketing or innovation manager should ensure that the first, tentative steps towards a customer is risk-free, simple and easy. In this case it was the provision of a glass of water at a restaurant. The courtship has started. What small steps can you introduce for your ... Read more

Here’s a nice example of a win – win

Here’s a nice example of a win – win
Customers and consumers increasingly want brands and businesses to do ‘the right thing’. I suspect this has become a bare minimum nowadays. They also would like them to be a ‘good guy‘ — to make some small contribution that helps others. The photograph is a lovely example of a win – win The cause wins (with new shoes) and consumers, retailers and employees also win because they feel better about the brand. Read more

Want a big idea? Start with a small one

Want a big idea? Start with a small one
We often only know when we have a big idea when it is successful. In other-words it is big only in retrospect. Consider the world-wide success of the ice cream brand  Ben & Jerry’s. According to their web site: With a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment ($4,000 of it borrowed), Ben and Jerry open their first ice cream scoop shop in a renovated gas station in Burlington, Vermont. That’s right. They started small. And then over ... Read more

Can customers have an experience before they buy?

Can customers have an experience before they buy?
Sports stores now enable you to hit a new golf driver or putter before you purchase. Or online news sites allow you to download say 10 free stories/articles per month before you pay. The example illustrated is of a juice bar that had developed a new recipe and was encouraging people to try it. Ice cream stores do the same thing with new flavours. Consultants sometimes offer a free 1 hour workshop………..etc Enabling potential customers to experience your product in advance is ... Read more

What part of your service can you accelerate?

What part of your service can you accelerate?
Increasingly customers, clients and consumers are time-poor. We all need to achieve more in less time. Hence marketing & innovation leaders have to deliver a customer experience faster than they have done before. Hotels, supermarkets and airlines (e.g. express check-in) have been doing this for years. What part of your product or service could you accelerate? Just start by selecting a small project and aim for some small wins.  Then gain some confidence and try another area to ... Read more

A nice example of win – win

A nice example of win – win
I found this menu at a restaurant at Noosa (Australia). Lovely idea. Every meal on your menu has a suggested wine. This makes it easier and simpler for the customer to select their wine and it sells in a subtle way more wine which is more profitable for the restaurant. Most of all it demonstrates a great passion for the customer experience. A classic win – win situation which is the hallmark of small wins innovation. Read more