Category Archives: Product

Examples of how small wins can be applied to product innovation.

How a small change in pricing can have a big impact

How a small change in pricing can have a big impact
Ever wondered why retailers charge their products ending in 99 cents*? Well it works: - it says that this a good deal – if a product is priced at $19.99 it is viewed as less than $20 bucket and – in this example the first number is 1 as opposed to 2 (therefore it is a better deal). But notice what is happening. A small change in pricing i.e. 01 cents can have a big impact on sales. A lovely examples of small wins in action. * From The Small Big by Cialdini R.B. et al Read more

A small idea that no-one has thought of

A small idea that no-one has thought of
A friend told me about a new web site called Medium. It’s filled with lots of interesting posts in a simple, elegant design. But what really caught my eye was the fast that every post tells you how long it will take to read. In this example — 4 minutes. How amazing. Such a simple idea for time-poor people. What a great way to enhance the customer experience. As with all great ideas it makes you wonder why hasn’t someone thought of this before? It’s a small idea but ... Read more

Sometimes customers just need a small nudge

Sometimes customers just need a small nudge
I found this sign in the bathroom of a hotel I stayed at recently. It was subtle but appealed to my better nature. It made me think of the environment and doing the right thing. So I had a very quick shower. A nice example of a win – win. A small win for me (felt good), the hotel (lower costs) and the environment (less waste). A small nudge can have a big impact.   Read more

If you don’t pick up the broken glass – who will?

If you don’t pick up the broken glass – who will?
My dad was an ambulance officer and as a kid I remember being totally embarrassed by the fact that whenever we saw some broken glass he would go and pick it up. It was not our broken glass. But that was the point. He knew that if you left broken glass lying around then invariably some kid might step on it and cut themselves. It was a small action. But an important one. He assumed responsibility to make a difference to someone else’s life. It’s what leaders do. It’s what ... Read more

What brand is always innovating?

What brand is always innovating?
New Coca-Cola CEO (Australia), Alison Watkins is about to launch Coke Life. She describes this launch as follows: ‘We are always innovating with new favours and pack sizes. But we are stepping it up to another level because our consumers really are expecting more and more of us.’ I love this marketing approach. Constant small wins innovation with the occasional big launch. Read more

How can you make the customer experience easier?

How can you make the customer experience easier?
Here is a simple but overlooked way of making the customer experience at a petrol station quicker and easier. You ask customers to pre-set the amount they would like to spend. It’s a small idea but it works for both the consumer (e.g. easier) and the petrol station manager (e.g. quicker to process). It’s a classic win – win. What’s a small idea that offers a win – win in your business? Read more

How to turn a negative customer experience into a positive one

How to turn a negative customer experience into a positive one
No one really likes to go to the dentist. Here is an example of a smart business owner or leader who has turned a negative into a positive. Particularly if you had kids this is an irresistible proposition. This is also a lovely example of a win – win. The dentist will get more business and kids and parents will love the more caring attitude. What are some negatives with your customer experience? How can you transform this into a positive? Read more