Category Archives: Product

Examples of how small wins can be applied to product innovation.

Where to start with your creative thinking?

Where to start with your creative thinking?
I recently ran a creative thinking workshop with a group of leaders and in the break one of the leaders asked me this. Where do you start with your creative thinking? This is a great question. My suggestion was to start with a problem. Or a new question. You need to have a focus for your creativity. Here is a great solution to the problem — how to put on a band aid with one hand? Read more

What is brick by brick innovation?

What is brick by brick innovation?
In a recent interview with Carlos Ghosn*, chairman of the Renault Nissan Alliance,  he mentioned that they were using a ‘brick by brick’ innovation strategy. I love this idea for leaders. Rather than trying to do everything at once you can do it layer by layer. This means that you can start now introducing small wins as the team works with the end in mind. As Ghosn comments: “….it will a piece by piece, “by brick” innovation, where different technologies ... Read more

What frustrates your consumer?

What frustrates your consumer?
Another great place to start innovating is to ask: What frustrates our consumers, clients or users of our product or service? In the language of small wins innovation these are the moments of small losses. Select one. Now apply the small wins innovation process to develop a better, faster, easier solution as with this example. The brand has now made it easier to open the bottle — it’s so simple! Read more

A real case study of a small change that saved thousands of dollars

A real case study of a small change that saved thousands of dollars
Here is a powerful example of the power of small wins that I found in Personnel Today. Sometimes the smallest ideas make a significant difference. At Sainsbury’s, someone on the shop floor worked out that while the popularity of mangoes went up after a “two for £2.50″ deal, the packaging they came in accommodated five mangoes, so there tended to be a lot of wastage because of the odd number. Repackaging the fruit so it came in boxes of six has saved the company around £60,000 – all thanks ... Read more

Here is a creative thinking tool that works

Here is a creative thinking tool that works
I recently was the guest speaker at a ceremony among health care workers who received a diploma of project management. Each group of these amazing people tried to redesign or address an existing health care issue. Their starting point was always what is the ideal patient experience? They could then compare this with the current patient experience to highlight the gaps. This is a powerful creative thinking tool that you can use in the create stage of the small wins innovation process. If you ... Read more

It’s the 100 small things that make Amazon a success

It’s the 100 small things that make Amazon a success
Question for leaders — Is it harder to copy one big thing or 100 little things done extremely well? This is such a great question. I have just purchased a book through Amazon. The process was easy — I was a returning customer so I just needed a password. I then received some helpful suggestions based on my previous behaviour: – Recommendations Based on Your Order - Related to Items You’ve Viewed Then I received a confirmation order notice. All done in moments! None ... Read more

How a 1% change made a real difference

How a 1% change made a real difference
In 2010, Dave Brailsford faced a tough job*. No British cyclist had ever won the Tour de France, but as the new General Manager and Performance Director for Team Sky (Great Britain’s professional cycling team), Brailsford was asked to change that. His approach was simple. Brailsford believed in a concept that he referred to as the “aggregation of marginal gains.” He explained it as “the 1 percent margin for improvement in everything you do.” His belief was that if you improved every area ... Read more