Here is a lovely example of a quick, small win for a customer and a restaurant.
It’s the humble bottle of water.
The idea is this.
The moment a customer sits down the waiter brings them a bottle of water and cups.
This creates a powerful emotional commitment.
The restaurant has given something away free.
This might induce the customer or potential customer to stay.
Not to mention satisfy a thirst.
The customer wins as does the restaurant.
Could this be applied to your business?
Is there anything you can give away free to a customer or consumer immediately whilst they are considering a purchase?
Is there a way to create an emotional transaction – fast!
Even a heart-felt introduction for example (think of when you enter a plane or taxi or Uber)
