Learning from customer hacks

Learning from customer hacks

Recently coffee culture has really evolved.

Sometimes pretentious, sometimes practical.

One of my favourites is the three quarter latte.

The three quarter latte is a coffee prepared with the normal coffee shot amount, but with one quarter less milk.

The cup is not quite full.

This gives the drinker the full taste and effect of the coffee, but less milk which is often a concern if you are drinking lots of coffee, or really just love the taste.

The cup pictured is slightly smaller than my regular cup.

The manufacturers (or someone in the supply chain) has realised that the baristas are filling cups to three quarters as a new offering, and they have created their own offering to match.

Another line, and a potentially higher margin all from listening to how retailers are supporting customer hacks.

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