How to ask a more engaging question
How you ask a question can have a big impact on the other person’s engagement with you. They could be a peer, ... Read more
Your secret weapon – packaging
Packaging is often considered an after-thought to most products. Yet in this example of a funky, eye-catching water ... Read more
How information can become a customer benefit
We are all bombarded with information. But smart leaders can often ... Read more
Small is beautiful
Coca-Cola has just launched their new mini cans. I like the idea of making your product available in ‘bite size’ chunks. It’s easier to consume and potential ... Read more
What is your why innovate story?
When I consult to leaders one of the first challenges I set them is what is your ‘why innovate’ story? Because ... Read more
How can you make your product more accessible?
I saw this display at our local shopping centre. Who would have ... Read more
A smart way to segment your customers
I am not really into vitamins but I saw this at our local pharmacy. Suddenly it caught my eye because ... Read more
How to inspire current & emerging leaders
Another selfie I know. This is taken at the Head Office of Coca-Cola in Shanghai. ... Read more
Here’s how to proudly show off your products
This is a selfie at the Adidas Head Office in Shanghai on a ... Read more
Here’s how to make your values come alive
I met a cool web design company and in the foyer was their values. I loved ... Read more