Creating a win – win for your customer and you
I found this ad on the street in Paddington in Sydney near where I live. It’s a nice example of a win – win for a potential customer and the local community. The shopper gets free wi fi and the local shop keepers might obtain some incremental business. I like it also because it creates a shopping hub or destination where every local shop might benefit. Free WiFi is also a powerful example of the new expectation of customers or consumers. Read more