Tag Archives: win – win

What can you customise?

What can you customise?
It’s been out for a few years now but Coco-Cola has been placing various names on their bottles. This idea was created and tested in Australia and then rolled out to the various Coca-Cola businesses. All the indications are that it is working. This made me think. What can you customise in your product, service or consumer experience. Perhaps I could customise my books or ebooks for example? It’s a nice example of a win – win. The customer feels special and hopefully it ... Read more

A small way to help your customers

A small way to help your customers
I found this in a corner of a book store in New York. It’s a sample of the many staff recommendations of a few of their books for sale. What a great idea. It gets the staff engaged and proud of their knowledge and advice. And it also helps the customer make a wise decision among a treasure chest of book titles. A lovely win – win. Think of suggestions of what wine might go with what meal as another example. Or Amazon Books — customers that bought this book also bought this ... Read more

What leaders can learn from the ballet

What leaders can learn from the ballet
We just spent a delightful evening at the ballet at the Lincoln Centre in New York. Not only was it an amazing experience but as I reflected on the performance I was struck with how much leaders could learn from this experience also. Here are a few: - The pursuit of excellence. There was nothing ordinary about this performance. The audience expected an was given a world-class show. Leaders — what are your standards? Are you building a world-class team? - The diversity of the group. ... Read more

The secret to innovative organisations

The secret to innovative organisations
Everyone wants to know the secret of innovative organisations. These organisations seem to be able to produce breakthrough new ideas and products — on demand. But how do these innovative organisations do it? My observation is this. They have more people innovating, more often. It’s that simple. Yet so hard. Think of a gym. What makes a vibrant gym? It’s the friendliness of the staff, the quality of the instructors and the gym equipment. But it’s also the number of ... Read more

What can we learn from the Starbucks straw?

What can we learn from the Starbucks straw?
Starbucks has just launched a new cookie straw for use with their Frappuccino. The straw can be used to sip or dip the coffee but it also can be eaten. But watch the added calories! Other companies have also tried to reinvent the humble straw with varieties such as: – sliced pork variety or – beef or – bacon I am not advocating the use of products that are unhealthy but I am interested in this development from a small wins way perspective. Suddenly a small item (i.e. a ... Read more

How to learn to innovate

How to learn to innovate
If you were trying to learn to surf for example you might go to a surf school to start with. Assuming you have a surfboard and can swim. You would start on the beach practicing how to get up on the board. You might also sit down with the instructor and look at the beach, the waves and places to avoid. Then you venture forth just off shore to the small waves. After many mishaps and accidents and a great deal of fun you might go out a little bit further. My point is this — you are ... Read more

Where to start innovating?

Where to start innovating?
I am often asked by leaders and managers: Where is the best place to start innovating? There is no one best place. Simply making a start is half the battle. It’s like a fitness program, the hardest part is just starting. But here is my suggestion: Start by concentrating on the small losses that consumers feel when they use your product or service. A small loss are those bite-size, yet frustrating mistakes or slips ups that all businesses make. It could be for example: – making ... Read more

How to recognise your best customers

How to recognise your best customers
I recently ran a course in Singapore on Marketing Creativity. The participants received a certificate at the end of the course. They all loved it. I actually enjoyed handing these out. A classic win – win. But I think there is a broader lesson here for all marketers, brand and business owners. Ask yourself, How am I recognising my best consumers, customers or clients? As this example show, it does not have to be a big, grand gesture. A certificate or a few bonus points or an ... Read more

A small yet powerful way to engage consumers

A small yet powerful way to engage consumers
I just returned from Singapore where I ran a few courses for the Institute of Marketing there. The course I designed was called Marketing Creativity. Half-way through the course some of the participants told me about a new ice-cream place that had all these amazing flavours. So we all went off on a field visit to this venue. Ok so we all tasted the ice cream which was delicious. The staff were friendly and enthusiastic about their ice-cream. Another big plus. But what really caught my eye ... Read more

How to become an awesome leader

How to become an awesome leader
I think we need a new language to talk about leadership. One that talks to all current and future leaders. Here is my suggestion. Lets try and develop awesome leaders! Here’s how to do this by using the word AWESOME: Achieve results. There are many leadership models which stress various competencies and attributes but sometimes they forget that leadership is primarily about achieving results through and with people. Results count. And so does how the outcomes are achieved but there ... Read more