Tag Archives: win – win

How a small leadership action can have a big impact

How a small leadership action can have a big impact
I recently came across an interview in the CIO magazine with Shawn Achor, a former Harvard psychology professor on the merits of Emotional Intelligence. One of his suggestions of how leaders could apply this on a practical level really caught my eye. He suggests the leaders write one positive e-mail each morning for 21 days when they opened their inboxes, praising or thanking someone for good work.  According to Achor,  “It’s just a two sentence e-mail. You can increase social ... Read more

A small program to get rid of the dumb things we do

A small program to get rid of the dumb things we do
An organisation that I do some consulting work for have introduced a program called The Dumb Things We Do. The aim of the program is to highlight then stop the many dumb things that managers and leaders all do (or are asked to do) in an organisation. It is not aimed at any person, group or function but to simply reduce the number of dumb actions or activities. It could be for example, printing off a 60 page report when sending a person a digital file might be more than enough. I love the ... Read more

What is ‘win – win’ innovation?

What is ‘win – win’ innovation?
My passion (other than world peace) is a concept that I have developed which I call small wins innovation. It’s the idea that innovative thinking can be learned and applied by every leader and team to a series of small challenges across an organisation. By doing so the organisation itself will become a better place to work for the employees and more adaptable and successful. Note the word ‘and.’ Small wins innovation benefits leaders, teams and the business. As I explore ... Read more

Are there small markets you have missed?

Are there small markets you have missed?
There are a great many people that do not speak English or it is their second language. Offering other language alternatives could unlock new growth opportunities. This is a classic win – win. A win for people who do not speak english and a win for the business or brand. Are there other small markets you have overlooked? A nice example of how a small change could make a big difference. Read more

Why product ratings matter

Why product ratings matter
Consumers make choices all the time about which products or services they wish to consume or are interested in. Rating systems are one way customers can sort through the competing offers. Along with word of mouth, testimonials, user reviews etc. In short, Product ratings matter (as do service ones of course). They are a classic win – win. They provide a win to the brand owner and a win to the consumer. In this example a 1 star energy rating system is a real barrier to purchase. This ... Read more

What is the worst thing you can do to your customers?

What is the worst thing you can do to your customers?
Make them wait in line. You have worked so hard to attract customers. Then you make them wait. And wait……… In person or on the phone or online. This is a ‘lose : lose’ — customers get frustrated and you lose potential business. It’s the complete opposite of a win -win. The ideal place to start any small wins project is to analyse where, when, who, why and how people are waiting in line. Then try and eliminate or reduce the waiting time using the  5 ... Read more

Here’s a nice example of a win – win

Here’s a nice example of a win – win
Customers and consumers increasingly want brands and businesses to do ‘the right thing’. I suspect this has become a bare minimum nowadays. They also would like them to be a ‘good guy‘ — to make some small contribution that helps others. The photograph is a lovely example of a win – win The cause wins (with new shoes) and consumers, retailers and employees also win because they feel better about the brand. Read more

Can customers have an experience before they buy?

Can customers have an experience before they buy?
Sports stores now enable you to hit a new golf driver or putter before you purchase. Or online news sites allow you to download say 10 free stories/articles per month before you pay. The example illustrated is of a juice bar that had developed a new recipe and was encouraging people to try it. Ice cream stores do the same thing with new flavours. Consultants sometimes offer a free 1 hour workshop………..etc Enabling potential customers to experience your product in advance is ... Read more

What part of your service can you accelerate?

What part of your service can you accelerate?
Increasingly customers, clients and consumers are time-poor. We all need to achieve more in less time. Hence marketing & innovation leaders have to deliver a customer experience faster than they have done before. Hotels, supermarkets and airlines (e.g. express check-in) have been doing this for years. What part of your product or service could you accelerate? Just start by selecting a small project and aim for some small wins.  Then gain some confidence and try another area to ... Read more