Tag Archives: win – win

A nice example of win – win

A nice example of win – win
I found this menu at a restaurant at Noosa (Australia). Lovely idea. Every meal on your menu has a suggested wine. This makes it easier and simpler for the customer to select their wine and it sells in a subtle way more wine which is more profitable for the restaurant. Most of all it demonstrates a great passion for the customer experience. A classic win – win situation which is the hallmark of small wins innovation. Read more

The power of a thank you

The power of a thank you
I love this. Just had my car serviced and there was a little note on the dashboard saying thank you. How wonderful. Such a small, simple but engaging act. How can you apply to your brand, business or group or team? Also if you are a leader make sure you say thank you for any team member that has done something wonderful. It’s a nice example of a win – win. The person saying thank you feels as does the person receiving it. Read more

How to drive customers away

How to drive customers away
I found this example at a store in the airport. Rubbish everywhere. A small aspect of a customer experience but one that could have big implications. It’s a good example of a loss – loss. The customer experience is less than ideal and sales can suffer. What are the small losses in your customer experience? Select one and use the small wins innovation process and fix it — fast!     Read more

How to make even a book store sexy

How to make even a book store sexy
I found this category in my local book store. Intriguing. Even books can be made a little bit sexy. I like this example a)above) because it makes it easier for the customer to find a book and it helps the business to drive sales. A classic win – win. How can you add a little bit of spice to your product, service or customer experience? Read more

Sometimes customers just need a small nudge

Sometimes customers just need a small nudge
I found this sign in the bathroom of a hotel I stayed at recently. It was subtle but appealed to my better nature. It made me think of the environment and doing the right thing. So I had a very quick shower. A nice example of a win – win. A small win for me (felt good), the hotel (lower costs) and the environment (less waste). A small nudge can have a big impact.   Read more

What win – win are you offering your clients?

What win – win are you offering your clients?
I worked with a very smart leader of a sales and account team recently and her message to her staff was this: If you are trying to get into someone’s diary what are you offering them? It does not have to be big. It could be a new piece of information or an insight or some research etc. Clients and customers are more likely to see you if you offer them a win – win. In my presentations or workshops for example I always try and offer delegates something — a new tool or a ... Read more

How can you make the customer experience easier?

How can you make the customer experience easier?
Here is a simple but overlooked way of making the customer experience at a petrol station quicker and easier. You ask customers to pre-set the amount they would like to spend. It’s a small idea but it works for both the consumer (e.g. easier) and the petrol station manager (e.g. quicker to process). It’s a classic win – win. What’s a small idea that offers a win – win in your business? Read more