What can you customise?

What can you customise?

It’s been out for a few years now but Coco-Cola has been placing various names on their bottles.

This idea was created and tested in Australia and then rolled out to the various Coca-Cola businesses.

All the indications are that it is working.

This made me think.

What can you customise in your product, service or consumer experience.

Perhaps I could customise my books or ebooks for example?

It’s a nice example of a win – win.

The customer feels special and hopefully it results in greater sales and loyalty.

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