What frustrates your consumer?

What frustrates your consumer?

Another great place to start innovating is to ask:

What frustrates our consumers, clients or users of our product or service?

In the language of small wins innovation these are the moments of small losses.

Select one.

Now apply the small wins innovation process to develop a better, faster, easier solution as with this example.

The brand has now made it easier to open the bottle — it’s so simple!

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