What’s the most deceptive word in marketing & advertising?

What’s the most deceptive word in marketing & advertising?

There are many I suspect.

But what about the word ‘from’?

Prices range from……………

It’s only a small word but it can hide all sorts of dubious claims.

Marketing, brand and advertising leaders believe they are being clever by using the word ‘from’.

But is suspect consumers and customers see through these claims – in fact, it puts them on notice.

And if you feel duped it is another ‘small loss’.

For the consumer and the brand.

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