The ever-present Asterix *.
It seems there is one in every ad.
But it can hide all sorts of nasties, exclusions or restrictions.
Can anyone even see the asterix in the ad above?
As asterix means different things to different people.
For marketing leaders it’s a chance to mention all sorts of things they often would rather not and for consumers it means — be wary.
It’s a small loss.
*Watch out there is a catch.