Consumers make choices all the time about which products or services they wish to consume or are interested in.
Rating systems are one way customers can sort through the competing offers.
Along with word of mouth, testimonials, user reviews etc.
Product ratings matter (as do service ones of course).
They are a classic win – win.
They provide a win to the brand owner and a win to the consumer.
In this example a 1 star energy rating system is a real barrier to purchase.
This is an ideal place to use the small wins innovation process to try and transform a small loss into a win.