Why packaging design matters

Why packaging design matters

I love this example of packaging design.

It’s a sun tan screening lotion.

I imagine the ingredients are much the same as other products.

But what makes the difference is the packaging.

Notice the clip at the top.

Suddenly I can imagine using this and attaching it to my jeans or board shorts or golf bag.

Price has become a secondary issue.

The leaders of this brand have produced a design that enhances the customer experience.

It’s a small change but it works.

A classic win – win.

Great for the consumer and the business — all through great design.

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